From planning to action: how PRAXXI found where to start

The challenge

PRAXXI had an idea, and the team was already working on it. What they did not have yet was a clear place to start.

The product had several possible users. The end user could be a manager, a C-level leader, or the employees themselves. Trying to keep all of them in mind at once made it hard to see the big picture and hard to decide what to do first.

So the team kept planning. In their own words, they were "taking too much time on planning." They were going around and around, thinking about the users, without turning that thinking into next steps.

What we did

Step 1: The Build Your MVP course. The engagement started with Moshe's Build Your MVP course. PRAXXI worked through it to define their ecosystem diagram and get clearer on what they would build in the MVP. This gave the team one framework for the whole picture.

Step 2: Mentorship through Global Startups. With the diagram in place, Moshe worked with the team in mentorship sessions. The focus was simple:

• Split the big picture into small pieces. Instead of trying to build everything, the team learned to move step by step, in small wins.
• Create a clear map. Together they built a clear overview of how to start and how to take action. From that map, the team could see exactly where to start and build their roadmap from there.
• Keep the end user at the centre. In every session, Moshe brought the conversation back to the user. Who will use this? What do they need? Will they see value? A solution only works if the user sees value.
• Give honest feedback. Moshe did not tell them the product was amazing. He told them their progress was good and the idea was good, and then pushed the focus back to what the product needed to succeed.
• Use science-based tools. The product design tools Moshe brought were grounded in research. For a team that values science, this mattered.

Results

PRAXXI described the change in a few clear ways.

Structure and priorities. The course and the ecosystem diagram gave the team structure. They could see the big picture in one framework and prioritize which users to start with.

From planning to action. The biggest shift was moving from planning to doing. With a clear map, the team spent less time planning and more time executing next steps, without losing sight of the bigger business.

Easier decisions. Having a shared overview made it easier for the team to make decisions.

A stronger team. The work helped them pause, rethink the business, and improve communication across the team. The product side and the business side could plan and execute together.

Speed. The team said the methodology helped them speed up, instead of circling around the same questions about their users.

Looking back, the team put it simply: when they sat down and wrote out what had happened during the engagement, "it's a lot."

Who this is for

PRAXXI's team sees this kind of work helping founders and entrepreneurs first. They also see it helping teams inside larger companies who have an idea for a new product and need to structure it, plan it, and move in the right direction.